Error loading page.
Try refreshing the page. If that doesn't work, there may be a network issue, and you can use our self test page to see what's preventing the page from loading.
Learn more about possible network issues or contact support for more help.

Remaking the American Patient

How Madison Avenue and Modern Medicine Turned Patients into Consumers

ebook
Always available
Always available
In a work that spans the twentieth century, Nancy Tomes questions the popular — and largely unexamined — idea that in order to get good health care, people must learn to shop for it. Remaking the American Patient explores the consequences of the consumer economy and American medicine having come of age at exactly the same time. Tracing the robust development of advertising, marketing, and public relations within the medical profession and the vast realm we now think of as "health care," Tomes considers what it means to be a "good" patient. As she shows, this history of the coevolution of medicine and consumer culture tells us much about our current predicament over health care in the United States. Understanding where the shopping model came from, why it was so long resisted in medicine, and why it finally triumphed in the late twentieth century helps explain why, despite striking changes that seem to empower patients, so many Americans remain unhappy and confused about their status as patients today.
  • Creators

  • Series

  • Publisher

  • Release date

  • Formats

  • Languages

  • Reviews

    • Library Journal

      Starred review from December 1, 2015

      With advertisements for hospitals and prescription and nonprescription drugs on display virtually everywhere, Americans are encouraged to shop for medical care. Available health and medical information, both online and in print, makes it relatively easy to learn about illnesses, drugs, and medical procedures. It would seem that American patients have it all, yet Tomes (history, Stony Brook Univ.; The Gospel of Germs) ably points out that, in some ways, things have not changed that much. In analyzing the impact of advertising on health care, the author notes that patients are caught in a dysfunctional health care system that is expensive and fragmented. New treatments are not always better than older and less expensive remedies, and the increasing cost of care doesn't always mean improved quality. The idea that doctors and patients are partners engaged in the quest for health is an ideal one; however, both parties need to communicate well and be able to separate the commercial from the objective. VERDICT This fascinating book with copious notes and an extensive bibliography will intrigue health care professionals and policymakers as well as interested lay readers.--Barbara Bibel, formerly with Oakland P.L.

      Copyright 2015 Library Journal, LLC Used with permission.

Formats

  • Kindle Book
  • OverDrive Read
  • EPUB ebook

Languages

  • English

Loading